Managing DV360 Deals

1. Overview

The DV360 Deal Sync feature connects the Verve Deal Portal with Google Display & Video 360 (DV360). It allows authorized Ad Operations users to create, submit, monitor, update, and cancel private DV360 deals from the Deal Portal. Buyers can review and negotiate their deals directly in the DV360 platform.

When you submit a deal, the Deal Portal creates the corresponding order and product in DV360. The buyer can then review the deal in the Negotiations section of DV360. After the buyer accepts the deal, the Deal Portal automatically changes the deal status from Pending Acceptance to Running . This update may take up to one hour, as the automatic synchronization job runs once per hour.

The currently implemented workflow described in this guide supports non-reserved private deals, including Private Marketplace (PMP) and Preferred Deals. Auction Packages are not supported yet.

2. DV360 Deal Workflow

Creating and activating a DV360 deal involves the following stages:

1. Create and configure the deal in the Deal Portal.
2. Save the deal as a draft.
3. Run the deal to submit it to DV360.
4. Wait for the buyer to review the deal in DV360.
5. Monitor the deal until it becomes Running.

The Deal Portal synchronizes submitted deals with DV360 every hour. You do not need to manually change a deal from Pending Acceptance to Running.

2.1 Understand DV360 Deal Lifecycle

The following diagram shows how a DV360 deal moves between the statuses displayed in the Deal Portal as you submit, update, or cancel it.

A saved deal starts in Draft status. When you run it, it changes to Pending Acceptance. After the buyer accepts it and the Deal Portal detects the acceptance, it changes to Running. Changes to the eCPM, Ad Format, or Ad Size of a Running deal require reapproval.

2.2 Understand DV360 Deal Statuses

The status of a DV360 deal indicates where the deal is in the submission and approval workflow.

3. Prerequisites

Before you begin

• Your account has permission to view and manage DV360 deals.
• The selected buyer seat has a valid seat ID.
• The deal includes exactly one ad format. Rewarded video is not supported.
• Start and end dates are provided.
• The start date is earlier than the end date and is not in the past.
• The eCPM is between $0.01 and $1,000.00

The Deal Portal uses the marketplace deal ID as the external deal ID for this sync purposes.

4. Access DV360 Deals

1. Sign in to the Verve Deal Portal.

2. Open the Deals Dashboard and then Select the DV360 deals view.

3. The DV360 deals view displays your DV360 deals and their current statuses.

4.1 Monitoring Synchronization Health

Use the health information displayed in the DV360 deals view to monitor the integration:

4.2 Search and Filter Deals

Use the search field and filters to locate specific DV360 deals or narrow the list of displayed deals.

Search for a deal

1. In the search field, enter a search term for the deal you want to find.

   

2. You can search your deal by your Deal Name or Marketplace ID.

Filter deals by status

1. Select the status filter.

   

2. Select one of the following options:

   • All — Displays deals in all statuses.
   • Running — Displays deals that are currently running.
   • Pending Acceptance — Displays deals awaiting buyer acceptance.
   • Draft — Displays deals that have not yet been submitted to DV360.
   • Cancelled — Displays cancelled deals.

3. Review the deals matching the selected status.

4. Select All to remove the status filter and display the complete deal list.

   

4.3 Understand Deal Information

The DV360 deals view displays only deals associated with DV360. Depending on the available columns, you can review information such as:

5. Create DV360 Deal

DV360 deals must be created from the DV360 deals view. The demand-side platform is automatically set to DV360.

1. From the DV360 deals view, select Create New Deal.

   

5.1 Configure the Deal Settings

In the Deal Setting step, provide the general and pricing information for the DV360 deal.

1. Review the Transaction Type. For DV360 deals, it is automatically set to PMP / Preferred Deal and cannot be changed.

2. In Deal Name, enter a unique and descriptive name for the deal.

3. In Description, enter additional information about the deal, if required.

4. Review the Verve Marketplace Deal ID. This value is generated by the Deal Portal and cannot be entered manually.

5. In External Deal ID, enter an external identifier, if applicable.

   Note:

   If you do not provide an External Deal ID, the Deal Portal uses the Verve Marketplace Deal ID as the external deal identifier.

6. From Advertiser, select the advertiser associated with the deal.
   If you select Others, enter the advertiser’s name in Add Advertiser Name.

7. Review Select DSP. For DV360 deals, it is automatically set to Google DV360 and cannot be changed.

8. From Select Seat, select the DV360 buyer seat associated with the deal.

9. In the Start date, select the date and time when the deal should begin.

10. In the End date, select the date and time when the deal should end.

The start date must be earlier than the end date and must not be in the past.

11. From Exchange, select the exchange through which the deal will run.

    Note:

    Currently, VGI is not activated for the DV360 Seller API. Select Smaato as the exchange before running the deal.

12. Review the following automatically populated publisher information:
    • Publisher Name
    • Publisher Email

5.2 Configure the Price Settings

1. Under Price Settings, review Pricing Type. It is automatically set to Auction Price and cannot be changed.

2. In eCPM, enter the price for the deal.

   The eCPM must be between $0.01 and $1,000.00.

3. Select Save & Continue to save the deal settings and proceed to the Targeting step.

   Note:

   Fields marked with an asterisk (*) are required.

5.3 Define the Targeting Criteria

In the Targeting step, select the inventory and audience criteria for the deal. Ad Format is the only required targeting field. All other targeting categories are optional.

1. Under Define your deal’s ad formats and ad sizes, select the targeting condition for Ad Format.

2. Select an ad format from the Please select field.
   You must select one ad format before you can continue.

   

3. Optional: Under Ad Size, select the targeting condition and the applicable ad sizes.

   

   Note:

   Each DV360 deal can include only one ad format. You can select multiple ad sizes for that format.

4. Optional: Expand and configure any of the following targeting categories:

   • Define your deal’s geography
   • Add audiences & contextual segments to your deal
   • Add inventory targeting
   • KPI targeting
   • Add video signal targeting
   • Add device signals targeting

5. Select Save & Continue to save the targeting criteria and proceed to the Summary step.

5.4 Review and Save Deal

In the Summary step, review the deal settings, price settings, and targeting criteria before creating the deal.

1. Under Deal Settings, verify the following information:

   • Transaction Type
   • Deal Name
   • Verve Marketplace Deal ID
   • DSP
   • Seat
   • Start Date
   • End Date
   • Exchange

2. Under Price Settings, verify the following information:

   • Pricing Type
   • eCPM

3. Under Targeting, verify the selected ad format and any optional targeting criteria configured for the deal.

4. If any information is incorrect, return to the Deal Setting or Targeting step and update it.

5. Select Download Summary to request a copy of the deal configuration. The summary is sent to your registered email address.

6. Select Save As Deal to create the deal.

After the deal is saved, it appears on the deals page with the Draft status. The deal is not submitted to DV360 until you run it.

6. Run DV360 Deal

After you select Save As Deal, the Deal Portal redirects you to the DV360 tab and displays the Deal saved successfully! confirmation message. The newly created deal appears with the Draft status.

To submit the deal to DV360:

1. Locate the newly created deal in the deals table. Use the search field or select Draft from the status filter.

2. Verify that the deal is in the Draft status.

3. In the Actions column, select the Run icon.

4. In the Confirmation dialog box, select Run to DV360.

   

5. The Deal Portal submits the deal to DV360 and perform the following actions:

   • Checks whether a DV360 product already exists for the External Deal ID. If one exists, the Deal Portal associates the existing identifiers with the deal; otherwise, it creates a new DV360 order and product.

   • Displays the DV360 Order ID in the deals table.

   • Changes the deal status from Draft to Pending Acceptance.

   • Changes the Buyer Status to Pending, indicating that the deal is awaiting the buyer’s acceptance in DV360.

     

6. The buyer reviews and accepts the deal from the Negotiations section of the Google DV360 console.

7. The Deal Portal checks the acceptance status during its hourly synchronization. After the buyer’s acceptance is detected:

   • The deal status changes from Pending Acceptance to Running.

   • The updated status appears in the Deal Portal.

     

7. Manage DV360 Deal

The actions available for a DV360 deal depend on its current status:

7.1 Duplicate DV360 Deal

Use the Duplicate action to create a new DV360 deal based on an existing deal. The action is available regardless of the original deal's status. The duplicated deal is created in Draft status so that you can review and update it before submitting it to DV360

Duplicate a deal

1. From the DV360 deals list, locate the deal you want to duplicate.

2. In the Actions column, select Duplicate.

   

3. In the confirmation dialog, select Copy Deal.

   

4. The Deal Portal copies the applicable settings, such as the targeting criteria, buyer seat, eCPM, and exchange.

5. The duplicated deal is created with:

   • Draft status
   • A new Marketplace Deal ID and External Deal ID
   • No DV360 Order ID or Product ID
   • No previously assigned order status or buyer status
   • Blank start and end dates

7.2 Edit DV360 Deal

Use the Edit action to update the settings or targeting criteria of an existing DV360 deal. Editing follows the standard Deal Portal workflow. However, changes to the eCPM, Ad Format, or Ad Size targeting of a Running deal require approval in DV360.

To edit a DV360 deal:

1. From the DV360 deals list, locate the deal that you want to update.
2. In the Actions column, select Edit.
3. Update the required deal settings or targeting criteria.
4. Review your changes and save the deal.

If you changed the eCPM, Ad Format, or Ad Size targeting of a Running deal:

1. The deal status changes from Running to Pending Acceptance.
2. An authorized user reviews and manually approves the changes in the Google DV360 console.
3. The Deal Portal checks the approval status once every hour.
4. After the Deal Portal detects the approval, the deal status changes back to Running.

   Note:

   The deal remains in Pending Acceptance status until the changes are approved in DV360 and the Deal Portal detects the approval.

7.3 Cancel DV360 Deal

Use the Cancel action to withdraw a submitted DV360 deal. You can cancel only deals in Pending Acceptance or Running status.

Cancelling a deal also cancels the corresponding DV360 order. The cancellation is final, and the deal cannot be run again. To reuse similar settings, duplicate the cancelled deal and configure the resulting Draft deal.

A deal can also become Cancelled automatically when the Deal Portal detects that the corresponding order was cancelled or archived in DV360.

To cancel an eligible DV360 deal:

1. From the DV360 deals list, locate the deal that you want to cancel.

2. Verify that the deal is in Running or Pending Acceptance status.

3. In the Actions column, select Cancel.

   

4. In the confirmation dialog, confirm the action.

   

5. The deal changes to Cancelled and can no longer be run, edited, or troubleshot. However, you can still duplicate the deal or request its change log.

   

7.4 Troubleshoot DV360 Deal

Use the Troubleshoot action to investigate a DV360 deal in Pending Acceptance or Running status. The Bid Funnel action is unavailable for deals in Draft and Cancelled status.

To troubleshoot a DV360 deal:

1. From the DV360 deals list, locate the deal that you want to troubleshoot.

2. Verify that the deal is in Pending Acceptance or Running status.

3. In the Actions column, select BidFunnel

   

4. Follow the standard Deal Portal troubleshooting workflow to review the available information.For complete instructions, see Troubleshooting a deal.

7.5 View Change Log

Use the Change Log action to request a record of changes made to a DV360 deal.
The change log is sent to the email address associated with your Deal Portal account as a spreadsheet. It includes information such as the action performed, the user who performed it, the timestamp, the updated field, and its old and new values.

To request a deal’s change log:

1. From the DV360 deals list, locate the deal whose change history you want to review.
2. In the Actions column, select the Change Log icon.

3. In the Change Log dialog, verify the displayed email address.

4. Select Confirm to request the change log.
   

   

5. Open the email sent to your registered email address and download the attached spreadsheet.

6. Open the spreadsheet to review the deal’s change history.
   

   

The spreadsheet can include the following information:

• Action ID
• Action
• Performed By
• Timestamp
• Field
• Old Values
• New Values

For more information, see Change Log.