Creating a Deal

1. Overview

The Deal Portal allows you to create a new deal for an ad campaign. Use Deal Settings to enter the core deal details, Price Settings to configure pricing, and Ad Experience to enable an experience thought to improve performance and configure call-to-action (CTA) text for Video and Display ads.

2. Prerequisites

Before creating a deal, ensure that:

1. You have a registered user account and buyer account. See Registering your User Account
2. You are logged into the Deal Portal. See Logging into the Deal Portal
3. You have permission to edit Ad Experience settings if you intend to configure them.

   Note:

   Without permission to edit Ad Experience settings, you can create a deal, but the Ad Experience values you enter are not saved.

3. Accessing the Create Deal Page

To access the Create Deal page:

1. Navigate to the Deal Portal Dashboard.

2. Click Create New Deal.

   

The Create Deal page opens. The deal creation process includes three steps: Deal Setting, Targeting, and Summary.

4. Creating Deal Workflow

Complete the following sections on the Create Deal page:

• Deal Settings Workflow
• Price Settings Workflow
• Ad Experience Workflow
• Saving Deal Settings

4.1 Deal Settings Workflow

Deal Settings is the first section on the Create Deal page. The Deal Name and Select DSP fields are required and marked with an asterisk (*).

For field definitions, see the Data Dictionary for Deal Settings.

1. Deal Type

   • The Deal Portal auto-populates the Deal Type dropdown with the Open Deal option by default. More deal types will be available in the future.

2. Deal Name*

   • Enter a unique name for your deal in the Deal Name field.

     Note:

     The deal name can contain up to 255 characters.

3. Description (Optional)

   • Enter a description of your deal.

4. Verve Marketplace Deal ID

   • The system automatically generates the Verve Marketplace Deal ID. You cannot edit this value.

5. External Deal ID (Optional)

   • Enter an external deal ID, if applicable.

     Note:

     If you add an External Deal ID, the Verve Marketplace Deal ID field becomes unavailable. You must pass the External Deal ID downstream to the Demand Side Platforms.

6. Advertiser (Optional)

   • Select the advertiser associated with the deal from the Advertiser dropdown.

7. Add Advertiser Name (Optional)

   • If your advertiser is not listed, select Others from the Advertiser dropdown and enter the name in Add Advertiser Name.

8. Select DSP*

   • Select the Demand Side Platform associated with the account from the Select DSP dropdown.

   • Available DSPs are listed alphabetically.
     

     Note:

     You cannot change the DSP after saving the deal.

9. Select Seat (Optional)

   • Select a seat associated with the selected DSP and buyer from the Select Seat dropdown.
   • Available seats are listed alphabetically.

10. Time zone (Optional)

    • Click the Time zone dropdown and select the time zone for your deal.
    • Search for a time zone or scroll through the available options.

11. Start date (Optional)

    • Use the date picker to select the start date.

    • You can select the current date or a future date, but not a past date.

    • You can specify a start date without an end date.

    • If you do not select a start date, the system defaults to the date the deal is set live.
      

      Note:

      The deal must be active to start on the selected date. If the deal is paused when the start date is reached, it remains paused.

12. End date (Optional)

    • Use the date picker to select the end date and specify the time in 24-hour format.
    • You can select the current date or a future date, but not a past date.
    • You can specify an end date without a start date.

4.2 Price Settings Workflow

Use Price Settings to configure pricing for your deal. For field definitions, see the Data Dictionary for Price Settings.

1. Pricing Model (Optional)

   • Select one of the following options from the Pricing Model dropdown:

     • Min Price (Default)

     • Fixed Price

       Note:

       If you are unsure which pricing model to select, use Min Price.

2. eCPM (Optional)

   • Enter the eCPM value for the deal.

3. Deal Fee

   • Enter the deal fee as a percentage, as indicated by Enter value in %.

4. Verve Margin

   • Enter Verve’s internal margin for the deal as a percentage.
   • The Verve margin is applied to the revenue that remains after the deal fee is deducted.
     

     Note:

     The Verve Margin is separate from the Deal Fee. The Deal Fee is paid to the buyer. The Verve Margin is the share Verve keeps before the publisher is paid.

4.3 Ad Experience Workflow

Use Ad Experience to enable settings independently for Video and Display ads and configure call-to-action (CTA) text.

When enabled, the system identifies the ad format and applies remote configurations, such as skip timers, end cards, and clickable areas, to improve performance.

4.3.1 Enable or disable Ad Experience

1. In the Ad Experience section, locate the Video and Display panels.
2. Set the Ad Experience toggle for each format:
   • On: Apply the format-specific configuration to eligible ads.
   • Off: Use the existing Performance/Brand behavior without applying the new format-specific configuration.

4.3.2 Select an existing CTA phrase

Which CTA options you get depends on the ad type:

To select a CTA phrase for Performance video:

1. Locate the Call To Action controls in the Performance video settings.
2. Make sure the custom CTA is enabled. The field shows the default text GET.
3. To use a different phrase, click one of the available phrases below the field.
4. Verify that the selected phrase appears in the Call To Action field.

4.3.3 Add a custom CTA phrase

1. Under Video or Display, click Add CTA. The Add Call To Action dialog opens.
2. Enter your CTA text, such as Click This. The text must:
   • Contain no more than 20 characters.
   • Not consist entirely of spaces.
   • Not contain < or >.
3. Click Add. The dialog closes.

The new phrase appears below the Call To Action field and is selected automatically.

4.3.4 Verify Ad Experience settings

1. On the Edit Deal page, locate the Ad Experience section.
2. Verify that Video Ad Experience and Display Ad Experience match your selections: true indicates enabled, and false indicates disabled.
3. Confirm that Display Call To Action shows your selected CTA text.

4.4 Saving Deal Settings

Review your settings and ensure that you have completed the required Deal Name and Select DSP fields.

1. Click Save & Continue to save your deal settings.
2. The system redirects you to the Targeting section.