Guides
Start typing to search…
  1. BRAND+ DOCUMENTATION
  2. New to Brand+?

Getting Started with Brand+

Welcome to Brand+ (previously known as Smaato), Marketplace, your complete guide to programmatic advertising with Verve for everything brand.

Brand+ Marketplace connects publishers and demand partners across, In-App, Web, and CTV, supporting a wide range of ad formats. Whether you are a publisher looking to monetize your apps or a demand partner running programmatic campaigns on high-quality, relevant inventory, Brand+ provides the tools and infrastructure to support your goals.

Who Brand+ serves:

  • Publishers & App Developers – Maximize revenue through extensive programmatic demand
  • Demand Side Platforms – Access quality inventory with transparent programmatic integrations
  • Agencies & Media Buyers – Execute campaigns with flexible buying options and direct marketplace access

Our Approach

Quality User Experience

We believe great monetization starts with great user experience. Our ad formats integrate seamlessly into publisher content, maintaining engagement while delivering revenue. Ads should complement the user journey, not disrupt it.

Brand Safety & Transparency

Brand+ maintains strict quality standards for both advertisers and publishers. We provide complete transparency through ads.txt/app-ads.txt, sellers.json, and OpenRTB SupplyChain objects. All inventory is verified, and we actively combat fraud and invalid traffic.

Privacy Compliance

Privacy is built into our platform. Brand+ supports GDPR, CCPA/CPRA, and other global privacy regulations with configurable consent management, data processing controls, and user opt-out mechanisms.

What We Support

Brand+ delivers comprehensive programmatic solutions across the entire digital advertising ecosystem:

Ad Formats

In-App

Web

CTV

Auction Type

Open Auction Participate in real-time bidding with access to Brand+'s full inventory pool.
Private Marketplace (PMP) Curated deals with custom targeting, priority access, and pre-negotiated terms.

Up Next

Choose your path based on your business:


Updated 2 days ago