Overview

Use the Planner page to estimate available inventory based on the deal’s eCPM and targeting criteria. You can generate an initial plan, modify it through the Planner fields or eCPM scale, and proceed to deal creation when the results meet your requirements.

Prerequisites

Before you begin:

• Ensure that you have access to the Deal Portal and Planner.
• Determine the deal’s pricing and targeting requirements.

Planner workflow

The Planner guides you through four steps:

Calculate Avails

Enter your deal’s eCPM and targeting criteria, and then generate a plan to estimate the available inventory for your configuration.

Step 1: Generate the initial plan

1. From the navigation menu, select Planner.

2. In Price Settings, enter the deal’s eCPM.

   

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   Note:

   The Pricing Model is set to Fixed Price by default and cannot be modified.

3. The eCPM is required and must be less than $40. The Generate Plan button becomes available after you enter a valid value.

   

4. Configure the targeting criteria relevant to your deal:

   • Ad formats and sizes

   • Geography

   • Audience and contextual segments

   • Inventory

   • Video signals

   • Device signals

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     Note:

     The Planner supports country-level geographic targeting only. After selecting Create Deal, you can review the selected countries and add state or city targeting in the deal’s Targeting step. Adding more granular geographic targeting may reduce the inventory available to the final deal.

5. Select Generate Plan. The inventory estimates appear in the Estimated Calculations panel.

Step 2: Review the estimated plan

After you generate the plan, the Estimated Calculations panel displays the inventory available for your targeting criteria and current eCPM. Use these insights to decide whether to continue with the plan or adjust its configuration.

1. Select Daily or Weekly to view estimates for the required period.

   

2. Review the summary metrics:

   Metric	Description
   Total Impressions	Total impressions available for the configured targeting criteria
   Your Impressions	Impressions the plan could potentially reach at the current eCPM
   Total Ad Requests	Total ad requests available for the configured targeting criteria
   Your Ad Requests	Ad requests the plan could potentially access at the current eCPM
   Total Unique Users	Total unique users available for the configured targeting criteria
   Your Unique Users	Unique users the plan could potentially reach at the current eCPM

3. In Impressions by eCPM, review how the current eCPM affects the plan’s potential impression reach.

   The chart displays:

   • Your Current eCPM
   • Potential number of impressions
   • Percentage of available impressions the plan could potentially reach

   In the following example, an eCPM of $0.37 has the potential to reach 189 million impressions, representing 32.10% of the available impressions.
   

   

4. Review the distribution of available impressions by ad size, device type, and country.

   

5. Select View All, where available, to view the complete breakdown.

6. Determine whether the estimated inventory meets your deal requirements.
   • If the estimates meet your requirements, continue to the Creating a Deal.
   • If the estimates do not meet your requirements, modify and re-estimate the plan.

Step 3: Generate top bundles

Use Generate top bundles to identify bundles and domains with the highest estimated inventory for the current plan.

1. Select Generate top bundles below the Impressions by eCPM chart.

2. Review the results in the Top Bundles table. The table displays:

   • Bundle or domain
   • Impressions
   • Unique Users
   • App or site Name
   • Channel

   

3. Use the vertical and horizontal scroll bars to view additional results and columns.

4. Select a supported column heading to sort the results.

5. Select Download Data to download the complete list as a CSV/ xlsx file.

   

6. Use the downloaded bundle or domain values when configuring inventory targeting for the deal.

7. Select Hide top bundles to collapse the table.

   

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   Important

   The generated list is not automatically applied to the deal. Download the list and add the required bundle or domain values when configuring your deal.

Step 4: Modify and re-estimate the plan

You can modify the plan by changing its fields or by exploring another eCPM on the chart.

3.1 Change the plan fields

Use this method to update the eCPM or targeting criteria.

• Update the required fields in the Planner.

• Select Re-estimate.

• Review the updated calculations

• Repeat these steps until the estimated inventory meets your requirements.

3.2 Adjust the eCPM using the scale:

Use the scale to compare potential impression reach at different eCPM values.

1. Move the scale in the Impressions by eCPM chart to the preferred eCPM.

   • The horizontal axis represents the eCPM.
   • The vertical axis represents the percentage of available impressions.
   

2. Review the potential number and percentage of impressions available at the selected eCPM.

3. Compare the updated reach with your deal requirements.

4. If the result meets your requirements, apply the selected eCPM to the plan.

5. Review the updated estimation before proceeding to Creating a Deal.

Create a Deal

When the plan meets your requirements:

1. Select Create Deal.

   

2. Review the pricing and targeting information carried over from the plan.

   

3. Complete the remaining deal configuration.

For detailed instructions, see Creating a Deal.